{"id":5004,"date":"2021-01-25T21:29:05","date_gmt":"2021-01-25T21:29:05","guid":{"rendered":"https:\/\/advancetapes.com\/2021\/01\/25\/a-lorigine-dadvance-tapes\/"},"modified":"2021-12-09T12:13:47","modified_gmt":"2021-12-09T12:13:47","slug":"a-lorigine-dadvance-tapes","status":"publish","type":"post","link":"https:\/\/advancetapes.com\/fr\/a-lorigine-dadvance-tapes\/","title":{"rendered":"A l\u2019origine d\u2019Advance Tapes"},"content":{"rendered":"

Advance Tapes a beaucoup \u00e9volu\u00e9 depuis sa cr\u00e9ation au d\u00e9but des ann\u00e9es 1960. A l\u2019origine de ce projet, trois hommes qui pourtant n\u2019avaient pas pr\u00e9vu d\u2019\u00eatre entrepreneur. En effet, David Ayres, Henry Charles Holyoake (Holly) et Peter Hargrave travaillaient ensemble pour un fabricant d\u2019adh\u00e9sifs pour l\u2019industrie m\u00e9dicale bas\u00e9e \u00e0 Lutterworth, jusqu\u2019\u00e0 ce que leur employeur d\u00e9cide inopin\u00e9ment de relocaliser l\u2019entreprise au Lancashire.<\/p>\n

David savait que ses deux coll\u00e8gues ne souhaitaient pas plus d\u00e9m\u00e9nager que lui. Il a leur donc propos\u00e9 de mettre \u00e0 profit leurs connaissances en mati\u00e8re d\u2019adh\u00e9sifs afin de fonder une entreprise de fabrication et de distribution de rubans adh\u00e9sifs de haute qualit\u00e9. Apr\u00e8s une ann\u00e9e de pr\u00e9paration, les fondateurs ont obtenu un emprunt bancaire pour lancer leur nouvelle entreprise, officiellement enregistr\u00e9e le 15 juin 1964. Ils forment alors le parfait trio : David est comptable, Peter est commercial et Holly est le cr\u00e9ateur.<\/p>\n

Le nom \u00abAdvance\u00bb a \u00e9t\u00e9 un choix tr\u00e8s strat\u00e9gique. A l\u2019\u00e9poque, les annuaires t\u00e9l\u00e9phoniques \u00e9taient des outils incontournables pour trouver des coordonn\u00e9es des fournisseurs. Comme celles-ci \u00e9taient r\u00e9pertori\u00e9es par ordre alphab\u00e9tique, le nom \u00ab Advance \u00bb a donc permis de figurer en bonne place sur la premi\u00e8re page, devant leurs concurrents !<\/p>\n

En 1965, Advance recrute ses trois premiers employ\u00e9s: une personne pour l\u2019enduction de l\u2019adh\u00e9sif sur le film, \u00a0une personne pour la conversion des rubans en format rouleau et une personne pour l\u2019emballage. La soci\u00e9t\u00e9 r\u00e9alise un chiffre d\u2019affaire de 25 000 livre sterling cette ann\u00e9e, mais douze mois plus tard, ce chiffre avait d\u00e9j\u00e0 augment\u00e9 de 400%.<\/p>\n

\u00c0 la fin des ann\u00e9es 1960, Advance Tapes rejoint Afera, l\u2019association europ\u00e9enne des rubans adh\u00e9sifs autocollants, avec laquelle nous travaillons toujours \u00e9troitement. L\u2019entreprise commence \u00e0 acqu\u00e9rir une r\u00e9putation internationale pour ses produits de haute qualit\u00e9 et en 1969, la \u00ab Export Association \u00bb d\u00e9cerne \u00e0 Advance une m\u00e9daille d\u2019or pour l\u2019exportation.<\/p>\n

Six ans plus tard, en 1975, Advance Tapes France a \u00e9t\u00e9 fond\u00e9e, ce qui a permis \u00e0 l\u2019entreprise de se d\u00e9velopper encore davantage en Europe. Aujourd\u2019hui, Advance est toujours g\u00e9r\u00e9 par la famille du fondateur. La soci\u00e9t\u00e9 emploie 170 personnes sur trois sites: Advance Coating et Advance Converting \u00e0 Leicester (en Angleterre), ainsi qu\u2019Advance Tapes France bas\u00e9e \u00e0 Meaux (77).<\/p>\n

Nous sommes tr\u00e8s fiers d\u2019op\u00e9rer dans de nombreux pays du continent et m\u00eame au-del\u00e0, en proposant des produits que nous avons pu d\u00e9velopper gr\u00e2ce \u00e0 toutes ces ann\u00e9es d\u2019exp\u00e9rience. Les exportations en Europe repr\u00e9sentent aujourd\u2019hui plus de 80% de nos ventes. L\u2019entreprise est l\u2019un des principaux fabricants ind\u00e9pendants de rubans adh\u00e9sifs.\u00a0 En attendant, si vous avez des questions sur les produits et services que nous pouvons offrir, n\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advance Tapes a beaucoup \u00e9volu\u00e9 depuis sa cr\u00e9ation au d\u00e9but des ann\u00e9es 1960. A l\u2019origine de ce projet, trois hommes qui pourtant n\u2019avaient pas pr\u00e9vu d\u2019\u00eatre entrepreneur. En effet, David Ayres, Henry Charles Holyoake (Holly) et Peter Hargrave travaillaient ensemble pour un fabricant d\u2019adh\u00e9sifs pour l\u2019industrie m\u00e9dicale bas\u00e9e \u00e0 Lutterworth, jusqu\u2019\u00e0 ce que leur employeur […]<\/p>\n","protected":false},"author":450,"featured_media":7631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"\nA l\u2019origine d\u2019Advance Tapes - Advance Tapes<\/title>\n<meta name=\"description\" content=\"Advance Tapes a beaucoup \u00e9volu\u00e9 depuis sa cr\u00e9ation au d\u00e9but des ann\u00e9es 1960. 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